Program lojalnosti počinje 26.6.2026. godine u 00:01 časova i traje do 20.9.2026. u 23:59 časova.

By downloading the mobile application called Dr. Milk from the Google Play store for Android devices or the AppStore store for iPhone mobile devices (the device must be preset to the AppStore and Google Play store in Serbia) and the participant registers his profile.

After successful registration, the participant can participate in the loyalty program "Dr Milk summer rewards that are launched", following all the rules of the program published on the website www.drmilk.rs and within the drMilk mobile application.

As part of the Loyalty Program, the Organizer may conduct an additional promotional activity called "Invite a Friend", which allows participants to earn additional bonus points by recommending new users of the application.
A new user in the sense of this article means a person who registers an account in the Application for the first time during the duration of this Loyalty Program and who did not previously have an account in the Application.
A new user who registers in the Application using a valid referral code is entitled to a bonus of 20 (in letters: twenty) points after successfully scanning the first fiscal account that contains at least one product that participates in the Loyalty Program and for which points have been calculated in accordance with these Rules.
Each registered user of the Application receives a unique referral code that can be shared with other persons through available communication channels.
The user who shared his referral code is entitled to a bonus of 50 (in letters: fifty) points for each new user who:

• register using his unique referral code;
• successfully scans the first fiscal account that meets the requirements of the Loyalty Program;
• exercise the right to calculate points on that account.

Bonus points based on the recommendation are awarded exclusively to verified users, that is, users who have fulfilled all the conditions from the previous paragraph.
The maximum number of verified users for which one participant can earn bonus points during one cycle of the Loyalty Program is 5 (literally: five) users. After reaching the specified limit, new users can still register using the referral code, but the participant who shared the code will not earn additional bonus points.
Bonus points obtained through the activity "Invite a friend" do not enter the maximum weekly limit of 200 points defined in these Rules, but are counted in the total number of available points and can be used to download all gifts available in the Loyalty Program.

By purchasing any of the mentioned products or packages that participate in the program, the user gains the right to participate in the same:

Points are collected by scanning the QR code at the bottom of the receipt you received when purchasing Dr. Milk products included in the loyalty program. All retail outlets where you can buy Dr. Milk products participate in the activation.

It is important to note that:
• The maximum number of points that one participant can win in one calendar week is 200 points (the date of transaction on the account is observed, not the date of scanning).
• The maximum number of accounts with the same transaction date for which the user can exercise the right to award points is 2 accounts.
• Each fiscal account can be scanned only once.
• Receipts can be scanned or entered only for the duration of the Loyalty Program.
• Bill scanning will not be possible on Mondays from 00:00 to 08:59, except on the first day of the Loyalty Program.

The following will not participate in the calculation of points:
• Accounts from which the QR code cannot be read and the control data cannot be read
• Accounts that have not been validated and visible in the Tax Administration system by the end of the Loyalty Program
• Accounts whose transaction time does not coincide with the duration of the Loyalty Program
• Accounts from which, based on the name of the items sold, it is not possible to accurately determine that they are items participating in the Loyalty Program
• Copies of invoices - only the original fiscal invoice (Promet Prodaja)
• Accounts issued by legal entities (only accounts of natural/private individuals are recognized)

You can find all the accounts you have entered in the application so far in the "Accounts" section. In addition to the account, the status of the account is also written. If the account is successfully scanned, the number of earned points will be written.

The message indicates that the account is currently undergoing a processing process and that its status will be known upon completion of that process. The status of the account will be written in the "Accounts" section as soon as the checks are completed.

Accounts are validated using the online service of the Tax Administration of the Republic of Serbia. If the data from the account is not visible in the Tax Administration system (Journal section), the account will not be processed and the points will not be calculated until they appear in the Tax Administration system. For accounts that meet the requirements of the program, and whose status cannot be determined in the Tax Administration system at a given moment, additional checks will be performed and, in case of correctness, points will be automatically assigned in the application.

The fiscal account you tried to enter is already registered in the system. This means that that particular account is already registered in some version of the application.

The account you entered was not created during the duration of our loyalty program and cannot participate in it. Accounts created before the start and after the end cannot participate in the loyalty program. The duration and other specifications of the program can be found in the "Regulations" section.

For any questions or technical difficulties, you can contact our support team at the email address: podrska@drmilkapp.rs . We will try to answer you as soon as possible.

When you have collected enough points, select the desired product in the "Gifts" section by clicking the "Download" button and confirm the delivery information. For some gifts, such as clothes, you can also choose the size of the gift. After a successful order, you will receive a confirmation to your email. After that, the gift will be sent and delivered to you as soon as possible.

Changing the gift delivery address is not possible after the order has been confirmed. If an error occurred when entering data, you can contact our support at the email address: podrska@drmilkapp.rs

It is currently not possible to track the shipment through the stages. The user will be notified when the gift package has been sent.

The digital voucher will be sent to the email address you entered during registration. Voucher will be sent with instructions for use. The voucher usually contains a QR code or a unique number that you can redeem at the specified partner. If you did not receive a voucher, contact our customer service at the email address: podrska@drmilkapp.rs

Check if the email ended up in the "Spam" or "Promotions" folder of your email. If you still do not see the message, return to the application and request the verification email to be sent again. If even after sending the verification email again, you are not able to confirm the email address, contact our customer support at the email address: podrska@drmilkapp.rs

The verification link may expire if you do not confirm the address immediately after receiving the email. Return to the application and request the verification email to be sent again. If even after sending the verification email again, you are not able to confirm the email address, contact our customer support at the email address: podrska@drmilkapp.rs

It is not possible to change the email address of the account after registration.

Double check that you are using the correct email address and password. Try to reset your password by pressing the "Forgot password" button and following further instructions. If you still have some difficulties, contact our customer support: podrska@drmilkapp.rs

Check Google Play or the App Store to see if you have the latest version of the app. Install updates if available. In case the problem persists, try restarting your phone or reinstalling the app. If you still have some difficulties, contact our user support at the email address: podrska@drmilkapp.rs