However, the development of the brand brings moments when it is necessary to take a step forward and adapt to the modern rhythm of life. That is why we are proud to present the new visual identity of Dr. Milk spread.

Our idea was clear - to combine decades of tradition and top quality with design that follows your everyday needs. The result is a new package that is modern and reduced from the outside, but preserves the same, irresistible homemade taste of Siret and Kajmak.

Why the change?

At Dr. Milk, we believe that top quality deserves top packaging. We've stepped outside our own boundaries because we want our family of spreads to look the way they feel – energetic, modern and ready for every table.

Sometimes it's change that reminds us why we love something in the first place. We invite you to look on the shelves for your favorite Sireto and Kaymako spreads in a new guise and fall in love again with the taste you know.

Along with the new design, we are proud to highlight our slogan: "Spoil everyone."

This message came from the belief that in our fast-paced everyday life, we all deserve moments in which we will stop and please ourselves. We want to break the prejudice that "spoil yourself" is something negative. On the contrary, for us it is an act of love for ourselves and those we love. Pampering yourself means taking time to enjoy, for that creamiest bite that improves the day and brings back the smile!